Jamie Goode scores Mirabeau 86/100

Press Media Reviews

Here’s a great example of how to market wine in the age of social media. Stephen Cronk, a British ex-pat who moved to the region, has done just this by using the internet and social media to tell his story very well. It’s a given that you have to get the wine right to succeed these days – and he’s done this – but it’s also vital to be able to tell an authentic story in ways that people will relate to.

The new digital conversation offers a chance to do this directly. I haven’t seen many producers do this as effectively as Stephen, who in addition to having a superb website has made good use of Twitter, Facebook and Youtube. He’s done well to get the wine listed with high-end UK supermarket Waitrose.

Tasting notes: Attractive packaging. Nicely textured and fresh with appealing cherry fruit. This is bright and crisp but also has some of that Provence texture, subtle sweetness and richness of flavour 86/100.

Read the full story at Jamie Goode’s wineanorak.com

Jamie Goode. www.wineanorak.com, June 8th, 2011

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.