When things go wrong; wine label catostrophe

Our Story Video

I guess we can’t help making mistakes from time-to-time but at the early stage of a new business (less than two years in), they can be expensive and painful.  A straightforward misunderstanding about the printing process led to a 10,000 label print run having to end up in the trash due to an incorrect pantone colour. Ouch.

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.

Related posts