Brosé phenomenon led by metrosexuals

Press Media

In an exclusive interview with the drinks business, I chatted about the Brosé phenomenon, which I believe is being led by metrosexuals. Unlike his dad, he’s not worried about traditional macho-man peer pressure, so why not drink pink wine? Rosé is such a refreshing alternative to red and white. It’s not as tannic as red or as floral and delicate as many whites, but it’s also not a compromise. Rosé is a real alternative, a third option.

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Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.

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