In an exclusive interview with the drinks business, I chatted about the Brosé phenomenon, which I believe is being led by metrosexuals. Unlike his dad, he’s not worried about traditional macho-man peer pressure, so why not drink pink wine? Rosé is such a refreshing alternative to red and white. It’s not as tannic as red or as floral and delicate as many whites, but it’s also not a compromise. Rosé is a real alternative, a third option.
See the full article at http://www.thedrinksbusiness.com/2015/11/brose-phenomenon-led-by-metrosexuals/