Multi-award winning rosé wine brand Mirabeau en Provence, takes a bold step introducing premium, appellation-specific Pure Provence rosé wine in cans this spring, elevating the canned offering with AOC sourcing and haute design.
Pure Provence is a blend of 80% Grenache and 20% Cinsault, sourced from Coteaux Varois en Provence AOC and overseen by Mirabeau winemaker, Nathalie Longefay. The beautifully designed 250 ml canette will debut at Whole Foods Market stores nationally starting April 5, 2018, available in 4-pack cartons for SRP $19.99.
“We wanted to elevate the canned wine offering in the US market with a truly premium AOC designated wine and a beautifully designed package,” commented Stephen Cronk, Mirabeau Proprietor, adding, “It’s elegant, highly convenient, there’s no compromise on quality and it responds to today’s experiential lifestyles.”
Coteaux Varois en Provence AOP covers the central region of Provence, between the Côtes de Provence AOC and the Coteaux d’Aix-en-Provence AOC. The region is sheltered by the Sainte-Baume mountains which offer a cooling effect allowing for pleasant natural acidity.
With a vibrant pale-pink color, Pure Provence is a seductive blend that epitomizes the carefree beauty of the French Riviera. A delicate nose of apricots and fresh citrus aromas hints at the lovely balance between expressive fruit and acidity in this wine. Classic summer fruits are prominent, nicely counterbalanced by fresh grapefruit flavors with a lingering, soft finish.
At 13% alcohol and low residual sugar (0.8 g/L), Pure Provence is versatile with food, or delicious as a refreshing alfresco drink.
Mirabeau en Provence is imported and represented in USA by Pacific Highway Wines & Spirits. Pure Provence by Mirabeau (SRP $19.99) joins a portfolio of four 750 ml bottled Côtes de Provence rosés. Mirabeau Classic 2017 (SRP $21.99), Pure 2017 (SRP $26.99) and Etoile 2017 (SRP $34.99) are available nationally. Additional line extension for Spring 2018 includes Azure 2017 in 750 ml size (SRP $26.99) available in select states.