Mirabeau Launches Bag-in-Box Rosé

On-trend, British-backed Provence rosé brand Mirabeau has launched its Belle Année pink in a bag-in-box format at Waitrose stores across the UK.

Lucy Shaw, Drinks Business

The Vin de France rosé comes in a 2.25l box with Belle Année’s contemporary pink and white branding, which holds the equivalent of three bottles of wine. Belle Année launched earlier this year and was hailed as db’s best rosé under £10. The bag-in-box format is said to keep the wine fresh for up to a month…

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