After a 6 month hold-up (holed up) we finally got Coco on the road on the 26th August!
Our journey began with Majestic Wine Salisbury & Southampton stores where we sampled Pure Rosé, La Folie Rosé & Mirabeau Rosé Gin. We also visited Majestic stores in Brighton, Lewes, Welwyn Garden City and St. Albans. Mirabeau is the first ever brand to pop up at the Majestic Wine head office in Watford. Our aim was to engage with customers & staff alike and support a key partner.
Coco’s first big weekend was with the Laine Pub Company who owns the Black Lion in Hammersmith. This iconic London pub has a huge beer garden & is located on the Thames. We bought a taste of the French Riviera and (some) good weather on the bank holiday. We sold Mirabeau Classic Rosé, La Folie Rosé, Mirabeau Rosé Gin & Prêt-à-Porter Rosé cans. The Laine Pub Company have been long-time supporters of Mirabeau so this was a great way of saying thank you.
Coco then shuttled down to Brighton for a weekend at Shelter Hall on the seafront where we were retailing Azure Rosé, La Folie Rosé, Mirabeau Rosé Gin & Prêt-à-Porter Rosé cans. The weather was perfect & the team even got to enjoy a glass of Azure with some local oysters. Shelter Hall opened on the 4th of July this year so has attracted a lot of attention, it boasts 6 independent food traders & a well stocked main bar with plans later in the year to expand. This was the perfect opportunity for Mirabeau to support a new on-trade stockist in these challenging times.
For another weekend by the water, Coco then headed off to Richmond where we were working with Gaucho Restaurants retailing Azure Rosé, La Folie Rosé, Mirabeau Rosé Gin & Prêt-à-Porter Rosé cans. The weather was perfect and people were out in force enjoying a leisurely walk along the river with a can of Rosé. This was the perfect place to tell the Mirabeau story and share that Stephen and Jeany bought their first marital home in Richmond.
This photo depicts a (brief) moment of calm in a very busy month for Jon & Alexei, who were reflecting on their lives before Coco, a time that was far less colourful. “We love meeting people and sharing the inspiring Mirabeau story!” Both Jon & Alexei are experienced Event Managers bringing a wealth of knowledge, experience & enthusiasm to the Mirabeau team.