Nearly six months ago I approached Alan Green at Dare to Think with a new idea. Alan and I had previously worked together on my other wine website and I knew that he would be up for this challenge.
I wanted to create a website that would be an integral part of a new wine that I was making in Provence called Mirabeau. I wanted the wine to have a philosophy and a personality and having read a book by an American called Gary Vaynerchuck titled “Crush It!” I felt suitable empowered and brave enough to try something a little different.
Now, as we are about to go live (Alan is doing all the technical stuff as I type this) I am really quite nervous about it. Will anybody bother looking at it and if they do will they want to re-visit the site? So much hangs on our decision to make the website the key differentiator to other wine producers. I really believe that, with the right approach, we can get Mirabeau noticed. So, enter the new and slightly scary world of ‘Social Media’.
Along with the website, we will be building a good Facebook site, a YouTube site and I am also entering the Twitter world.
It’s hugely exciting that with this small handful of sites, individuals have the same opportunity as huge organisations to get noticed. Sure we may not have the departments of skilled marketeers and techies who know their subject matter backwards, but we still have the same tools and with the investment of time (both in learning and doing) we have the potential to reach huge audiences.
And this really excited me because I would really like to help people feel more confident about wine. It’s one of the most bizarre products in the respect that a lot of people drink it but very few people like to think they know a lot about it. Yet all the information is available and I really hope that Mirabeau can be just one more opportunity to help people understand wine. If you understand something more you can enjoy it more!