Mirabeau features on prime-time TV

Mirabeau story Video

Well, okay, they haven’t made a feature length documentary about our move from the ‘burbs of London to wine producer in Provence just yet, but Waitrose (the upmarket UK food and wine retailer) ran a wine promotion recently and they chose Mirabeau to feature prominently in their advertisement.

The ad is part of a multi million £ value advertising campaign from Waitrose and it got an estimated 6,244,960 unique views, equating to 16,970,000 individual impacts!

And get this – Mirabeau Rosé was the only wine to feature twice in the ad.

Thanks Waitrose!

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.

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