The Hospices de Beaune charity auction been arranged annually since 1851, taking place on the third Sunday in November amid a three-day festival devoted to the food and wines of Burgundy called Les Trois Glorieuses.
Last year the auction, now in its 152th year, saw the average price of a bottle rocket by more than 54 per cent compared to last year to reach around 380 euros. Carla Bruni-Sarkozy, the former French first lady, who was guest auctioneer at the event, joked: “At €200,000, I’ll deliver the wine. At €250,000 my husband [Nicolas Sarkozy] will deliver it with me.”
Here the President of Maison Louis Jadot, Pierre-Henry Gagey explains the history and origins of this famous Burgundian wine auction.
Maison Louis Jadot was founded by Louis Henry Denis Jadot in 1859 and is a family wine company that produces and markets Burgundy wine. It operates both its own vineyards and also buys grapes from many growers. It controls 270 hectares (670 acres) of vineyards in Burgundy (including Beaujolais Crus) and produces only AOC wines.
In 1985 the company was sold to the family of Rudy Kopf, who also own Kobrand, Jadot’s US importer.