The toughest part of the wine business – the selling

Mirabeau story Video

There are three Vs in wine: viticulture (growing the grapes), vinification (making the wine) and vente (selling it!). Stephen explains one of the aspects of his job which he finds the toughest…getting on the phone and selling!

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.

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