US Trip Summary & the 3 Tier System

Mirabeau story Video

Stephen gives a 60 second summary of his US trip, where he hopes to break into the market with Mirabeau. He also briefly explains the 3-tier system of the US, which makes selling there particularly challenging.

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.

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