The Mirabeau Beach Bar shared its magic again; this time at the inaugural summer festival held at the gorgeous Leckford Estate near Stockbridge – a 3-day family celebration of the delicious food and drinks available in their stores. We used this wonderful opportunity to introduce our new sparkling Provence rosé, La Folie (available instore and online).
It was so nice meeting loyal Waitrose customers, many of whom already had a bottle of our pink in their fridges. The biggest compliment I heard, was people saying they always tick the box ‘do not substitute’ when ordering our wine online. Merci mille fois ! I have shared the Mirabeau story more times than I can count, and get such a kick when I meet others who are (almost) as passionate as me.
Aside from my admiration of the great British public for taking the variable weather on the chin, another highlight was having the oldest Cronklet join us on the stand. Now of age to help out with events like this, it was a great pleasure watching Josie share her family story. Well done, young lady ;-)
A huge thanks to Anne, Nickie and the rest of the Waitrose team for organising this fabulous event, and in under 12 weeks … simply incredible. Looking forward to next year #WaitroseFestival