What does “terroir” actually mean


Terroir comes from the word terre “land” and is often used in wine circles and yet many think it is unique to the French. Here Angela Muir explains what it really means.

Stephen Cronk
The author: Stephen Cronk

I became captivated with the world of wine whilst on a visit to the Barossa Valley during my gap year in Australia. I went on to join a London wine merchant and studied wine for several years before starting my own wine business at 24. I sold the business aged 30 and went into Telecoms for 15 years, during which time I began cooking up the plan to create Mirabeau.